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Relevant products and critical expertise when customers needed it most, have resulted in a growth of 4.4% in total when Elkjøp Nordic ends the business year in the middle of the corona crisis.

Relevant products and critical expertise when customers needed it most, have resulted in a growth of 4.4% in total when Elkjøp Nordic ends the business year in the middle of the corona crisis.

With the crisis, the demand for digital competence and the need for equipment increased considerably almost overnight throughout the Nordic region. In recent weeks in this country, 4 out of 10 have had a home office. The situation means that many people have to deal with challenges they did not have in the workplace. In addition, teachers, pupils and parents have been in the middle of a large teaching experiment and employees in the retail trade have had a completely new working day with, among other things, guidelines and measures that were unthinkable just a couple of months ago.

A safe shopping experience
For us at Elkjøp, the safety of our customers and employees always comes first. In the demanding situation we have been in recently, the most important thing for us is to take our responsibility in the national effort to reduce the risk of infection for everyone around us, says Erik G. Sønsterud, CEO of Elkjøp Nordic.

Elkjøp Nordic operates stores in Norway, Sweden, Denmark and Finland, four countries that have handled the corona crisis in very different ways. Restrictions from the authorities have also had different effects from country to country. Among other things, shopping centers have been closed in Denmark, which has also had consequences for several of Elkjøp's stores. Nevertheless, the company has managed to maintain a good presence, perhaps primarily through the fact that they offer products and services that people actually need in situations like this.