Elkjøp Nordic is the retailer of the year

October 8, 2021

Elkjøp Nordic brings home prestigious award as they win The Retailer of the Year award at the TCG Summit. 

– It is a great honor to accept this award on behalf of all our employees. This is their achievement, said Sønsterud.

The TCG Industry Awards are considered one of the most prestigious awards within retail. The awards recognize the most innovative TCG brands operating in EMEA. The jury emphasized that Elkjøp Nordic had stood out and excelled with very strong results.

– This award has “team effort” written all over it. It is an acknowledgement of how we have solved the Covid-situation and delivered on development and innovation where we consolidate our position as the leading omnichannel player in the region, says Sønsterud.

Since 2020, the TCG Awards have also featured the Retailer Award. The winners were selected by a Grand Jury. The Retailer Award was judged by top representatives from current TCG summit strategic partners.

– It is always nice to receive recognition from our peers in the industry. It works as a great motivation for us to continue to improve and stay ahead as an industry leader, Sønsterud continues.

In a year dominated by the pandemic, shutdowns and strong consumer behaviour shifts, the TCG awards especially took notice of retailers who had adapted in the best possible manner. Sønsterud is humbled by the achievement, outcompeting many strong brands.

– There were some great finalists, so this is truly a great recognition of the amazing performance all our employees have done throughout the pandemic, concludes Sønsterud.

About the International TCG Summit
The TCG summit is the leading international retail congress for technical consumer goods. It brings together the most prestigious national and international market leaders of today’s electrical retail industry. For two days each year, the TCG summit provides an unparalleled high-level strategic forum for retail leaders to meet and share insight, form powerful connections and shape the future of electrical retail.


Camilla Skjelsbæk Gramstad

Head of Sustainability

Kristian Willanger

Senior Communications Advisor, Elkjøp Nordic

Jan Christian Thommesen

Nordic Head of PR and Communications, Elkjøp Nordic