Repair, reuse, recycle
With more than 800.000 repairs each year, including 58.000 in-store mobile repairs, we make a strong contribution to extend the life of the products we sell. When customers want to trade up for a new product, we work to give the old one a new life and new owners through reuse. As an example, more than 15.000 white goods have been fixed and resold through our collaboration with Norsk Ombruk. If there’s no more hope for the product, we recycle. On TVs, we are now at a level where 99% is recycled. To utilize the resources this provides, we are now working, together with others, to build a factory in Riga where we can convert plastic from electronics to pellets that can be used in the production of new TVs. We also encourage reuse through Elkjøp Outlet, where you get the opportunity to choose returned items instead of new ones.