Our vision is to help everyone enjoy amazing technology. We want our customers to come back again and again − because of who we are. We want customers for life. We are proud to have developed a workplace where people live up to our code. Our vision and values. Our purpose.

Our Culture

We are proud to have developed a workplace where people live up to our code. Our vision and values. Our purpose. We win together, play together, grow together and we are proud to be different together.

Always with the customer as our top priority. Culture cannot be copied or forced on anyone. Culture needs care and nourishment to survive and be passed on to new employees, new stores, and new local communities.

That is both a leader’s responsibility and the responsibility of us all. We want and we expect all our employees to embrace our culture and to live our code.

A smiling team of five people, two men and three women, wearing branded attire against a blue background. One man wears a headset and holds a laptop.
A person seen from behind in a warehouse, wearing a black jacket with "LOGISTIK MED HJÄRTAT" and a green heart printed on it.
Smiling woman in blue polo with green logo talking to a person with their back turned.
A person disassembling a laptop, exposing its internal motherboard, with two other laptops in the background.
Three colleagues, two men and one woman, smiling and looking at a laptop in a meeting room.
Close-up of a smiling woman wearing a headset with a microphone.

Values

Win Together

Winning is in our DNA.

Elkjøp’s proud journey to become the market leader is fueled by a culture that values and recognizes great achievements.

We always strive to improve our game and never settle for second best.

When customers experience our dedication to technology and all it can do for us, they come back again and again.

Play Together

Let´s play more together.

When we play together as one team and one business, we bring out the best in each other. We make work more meaningful.

When we do our job with passion, curiosity and an explorative mindset, we develop better solutions, enabling us to grow.

Our customers benefit from our love for technology and our positive vibes.

Grow Together

Always with a growth mindset.

Growing through learning andsharing defines our culture.

In an industry constantly changing, we meet challenges and changes with a growth mindset.
We assist our customers in making the right decisions – whether it is to buy a new product, repair an old one, or recycle something they no longer need.

Different Together

We are different together.

At Elkjøp everyone belongs, and we embrace this as our strength.

By nurturing participation, trust,tolerance and quality relationships, we realise our objectives and foster great people.

It is everyone’s shared responsibility to ensure that customers are included and feel they belong, regardless of who they are and where they come from.