Why and how we do it

We have made it our business to help people live more sustainable by smart use of technology, and at the same time minimize our negative impact on the environment.

Sustainability

Elkjøp Green Deal

Technology brings amazing possibilities, but not without challenges. The electronics industry has a significant footprint, and electronic waste is in fact the world´s fastest growing waste stream. While products are becoming ever more energy efficient, their production is energy intensive. Many electronic products also contain scarce and precious materials, and thus products need a long life and they need to be recycled at life´s end.

We are a part of an industry that will have to undergo massive transformations this coming decade. We can´t fix everything alone, but as the biggest electronics retailer in the Nordics, we acknowledge our responsibility to help reduce the footprint from our operations, our products and from repair services that prolong product life. Our customers want to live a more sustainable life, and we will do our best to make it possible. We are ready to take the lead, inviting our suppliers, partners and our customers to join us on the mission we call the Elkjøp Green Deal.

We focus our environmental work on four key areas

1: Zero emissions from own operations by 2030
2: Making greener products available for our customers
3: Helping prolong the life of our products
4: Making sure products are reused and recycled

Zero emissions by 2030

We are working to make all parts of our own operations free from emissions, by reducing the electricity consumption in our stores and warehouses, sourcing only renewable energy and introducing zero emission transport across our Nordic operations. In addition to this, a large number of smaller initiatives which together makes a real difference.  

Reducing energy consumption
We monitor energy consumption throughout the year and map our stores on consumption per square meter. All new stores are of course fitted with LED lighting and we are working to change to LED in existing stores as well. In FY 2019/2020 we finished a huge switch from conventional lighting in our 107.000 square meter warehouse in Jönköping. 3491 pieces of T5 fittings were changed to 1677 LED panels, reducing the energy consumption by 67 %.

Fossil-free fuels
Through the initiative ”Logistics with the heart” one standard transport contract secures a stronger commitment within sustainability, traffic safety, language knowledge, working conditions and fair wages.  Minimum 50 % of goods delivered from our central warehouse in Jönköping to selected destinations, should be delivered with fossil-free fuels.

Greener products

8 out of 10 of our customers want to make sustainable choices, and we are here to help, by offering greener products and helping customers make better informed choices through informing them across channels in an open and transparent way.

EcoVadis
We have partnered with EcoVadis, which is currently screening and rating our suppliers’ sustainability efforts. Scores from selected suppliers are already available on our websites across the Nordics. We are proud to be the first retailer to implement this, and we hope many will follow.

Trained staff
We are looking into new ways to promote greener products in our stores and online. For example, in conjunction with the new EU EE labelling, trained staff will guide you to the most energy efficient solutions for your home.

Outlet

At our outlet, in stores and online, you can choose among a large and growing number of used products at bargain prices.

New, greener products
We are constantly introducing new, greener products and services in close cooperation with our suppliers. Stay tuned for more news from us on how to choose electronic products with less footprint.

Prolonging product lifetime

One of our key sustainability challenges is to help prolong the lifespan of the products we sell. At Elkjøp, Elgiganten and Gigantti, we are proud to offer high quality products, and we are proud to help you get the most out of these products. In general, it is often more environmentally friendly to repair old devices and appliances, than to purchase a new - even if the new product is more energy efficient. We want to make sure it is also convenient and cost-efficient to repair old products.

Repairs – online and in stores
We have both online and in-store service desks that can help you with technical issues and upgrades of your phone or computer to keep it up to speed and up to date. All our stores can answer questions you may have about broken products and repairability. In addition, we are rolling out in-store repair in many of our larger stores. Did you know that in 2020, we fixed more than 350.000 mobile phones, tablets and computers?

Elcare
In 2015 we bought Infocare Workshops, now named  Elcare Nordic  with the specific purpose of independently being able to do repairs in a scaled-up operation. Even more important we wanted to secure a repair set-up locally in the Nordics, for the best to our customers, suppliers and the environment, versus sending products all over Europe and back. At Elcare, we also offer one of the largest electronics spare part shop in the Nordics, so the customers can do the easy fixes themselves, if they want to.

New life
We were one of the first retailers to sell pre-used products and have so far given new life to more than 150.000 appliances. In 2020, approximately 20.000 appliances that were returned to Elkjøp, Elgiganten and Gigantti as e-waste, have been repaired, refurbished and given a new life, with new owners. Together with our recycling partners, the appliances are tested and sold with a new warranty.

Increased repairability
We are putting pressure on our suppliers to increase repairability when designing new products, and to make spare parts available. Importantly, we are working hard to bring down the costs of repairs and to make our repair services as easy to use as possible. Our goal is to be your preferred electronics service provider in the Nordics. The bar is raised, and we promise more to come on services and repair.

Recycling

We take pride in our recycling services. All electronic products contain rare and valuable metals that can and must be recycled into new products. Together with our recycling partner, we collect more than 80.000 tonnes of e-waste each year. Our current return rate is 70 %, but our aim is 100, making sure nothing goes to waste, but is given a new life.

Safe collection
We are introducing separate safe collection for smart phones, tablets and computers, to ensure all personal information is safely and responsibly handled and deleted before disassembly. At collection points in our stores, we are testing advanced surveillance and security systems to prevent theft and ensure all returned goods gets into the recycling process. We have also re-arranged and optimized our e-waste transportation, reducing our CO2-emissions from transport by 50 %.

Recycled and reused materials
In Lithuania we work together with Revac to dismantle flat-screen TVs and monitors into fractions and parts. Some displays can be re-used. This results in a more than 99 % recovery rate. The TVs are transported with trucks that delivers furniture to the Nordics, minimizing transport emissions.

Through our partners, we help establish a brand-new recycling factory in Riga that will produce plastic pellets from electronics waste, pellets that are used to produce new TVs and monitors. In the future, we want all our products to be even easier to recycle, and more products made of recycled materials.

Corporate Responsibility

Elkjøp Foundation

We have established The Elkjøp Foundation to fight digital exclusion. We work to raise awareness, increase knowledge and enable access to people who are falling behind in the rapid development of technology.

To connect, play or learn with technology should be easy and fun but that is not always the case. That is why The Elkjøp Foundation supports organisations and associations with products and guidance - in addition to financial resources. This is work we are incredibly proud of!

Learn more and apply

Logistics with the heart

The logistics industry in Europe have struggeled with a bad reputation due to several cases of explotation of cheap labour for many years. To take a stand and show our responsibility Elkjøp Nordic started the initiative ”Logistics with the heart” back in 2015. We moved from one freight forwarder to signing with only 16 companies still covering the entire Nordics. One standard contract secures a stronger commitment within sustainability,  traffic safety, language knowledge, working conditions and fair wages. Despite being a big player, we rather use slightly smaller companies that are committed and want to work with us to find the best solutions.

Help us fight digital exclusion

Through our anual research Tech Trouble, we have identified a number of groups that due to age, socioeconomic status, disabilities, language and cultural barriers, or other matters, find themselves on the wrong side of the technological class divide.

According to our research one out of three in the Nordics find it difficult to keep up with the changes in technology, and 20 percent say they have products at home that they do not know how to use. Even more admit that they are not utilizing their products to its full potential, not knowing how to use all the features.

See Tech Trouble 2020

Culture

We are proud of our strong culture, created through our history and a foundation of our success. Working for Elkjøp Nordic should be fun and challenging. Our team spirit is high, and we take pride and have great faith in what we can do and accomplish together. Our common objective is always to make sure our customers are happy, where our values Responsibility, Engagement and Efficiency guide us and are at the core of everything we do.

Values

Engagement

Engagement creates great customer experiences as well as a great workplace. To fuel our engagement, we need to encourage each other, by sharing, achieving and celebrating. Work is more fun and more meaningful when we make an effort to make a difference – for our ourselves, our colleagues and our customers. It takes real dedication to grow, and real engagement to be truly dedicated. The drive to do our best is what makes our co-workers stay and our customers return. It is an attitude that is the very heart of our culture.

Responsibility

Responsibility is how we earn the trust of our
co-workers, our customers and the community. That means truly listening to every customer and give great advice, every time. It means doing business in a way that is in line with our policies and ethical standards. It is our responsibility to contribute to the quality of life of our customers, our employees and society at large. We have made it our business to help people live more sustainably by smart use of technology and at the same time minimize our negative impact on the environment.

Efficiency

Efficiency holds our organization together from top to bottom and is what makes us move forward. It is the very foundation for achieving goals, big or small, individual or collective. We are always looking for ways to improve our game through cost smartness and efficient teamwork. We depend on each other for learning, support and feedback, whether we work in the store, at the office, in customer care or in distribution. Helping each other in being the best that we can be, makes us capable of adapting in times of change and gives us a key competitive advantage.